Content Strategy & Creation in Tuscaloosa, AL
Video, photography, graphics, and words that show people what your business is about.
Show people the real story.
Give your audience something worth seeing.
Vertical provides content strategy and creation in Tuscaloosa, Alabama, for websites, social media, ads, and campaigns. We plan what to make, then bring video, photography, graphics, and words together around your message.
Introduce your team. Show how something works. Answer a question your customers ask. Good content gives people a useful view of your business before they decide to get in touch.
We start with the message and where it needs to go. Then we plan the creative work so each photo, video, graphic, and caption has a place in your marketing.
Tell the story in the right format.
Content people can watch, read, and remember.
The idea comes first. We choose the format around what you need to show, explain, or put in front of your audience.
Video content
Put your people and work on screen. Brand stories, interviews, short social clips, and campaign videos help you explain what you do and give people a feel for the business behind it.
Brand photography
Show your business as it is. Photos of your team, products, work, and events give your website, social channels, and ads a library of real images to draw from.
Graphics & written content
Make the idea easy to follow. Campaign graphics, brand messaging, and social captions bring the words and visuals together so people can understand the message without getting lost in it.
Content planning
Know what you are making before production starts. Plan subjects, formats, and placements so filming, photography, writing, and promotion all support the same story.
Start with the story. Make every piece count.
Planning the message and its uses early helps you get content you can put to work across your marketing.
Plan
Choose the audience, message, and places the content will appear. Decide which formats and materials the project needs.
Create
Film, photograph, design, or write the story. Build the content around your brand and what you want people to understand.
Refine
Review the work with you. Tighten the edits, images, graphics, and words so the message comes through.
Deliver
Prepare the finished content for your website, social channels, and campaigns. Include the formats and versions planned for the project.
Plan for more than one post.
One story. More ways to tell it.
A single story can become a main video, supporting photos, a short social edit, and a caption that ties it together. Think about those uses before production so the content works as a set instead of a pile of unrelated pieces.
Tell us where you need content now and what you want to do with it next. We will plan the mix of materials with you. If you also need publishing, social account management, or advertising, we can build those services into the conversation.
Explore our marketing services or tell us what you need.
Your questions, answered.
What to know about content strategy and creation.
Let's make something worth sharing.
Tell us the story you want to put out there. Start with a complimentary consultation.